We track numbers in church for two main reasons: to guide operational decisions, and to gauge the effectiveness of our ministries.
There is, therefore, value in keeping track of both sides of the coin. But what does that mean?Churches make countless decisions involving numbers, but often without real, factual, objective data. Too often money is spent, buildings are built, and ministries are planned based at least in part on anecdote and incomplete data. We make better operational decisions when they’re informed by high-quality data.
We track numbers in church for two main reasons: to guide operational decisions, and to gauge the effectiveness of our ministries.
The cool thing is today we have tools available to us that can help us make informed decisions.
If we track vital metrics for our ministries, keep good track of everything, and take advantage of even simple tools for understanding the data, we can press all of that information into service when it’s time to make a judgment call.
Let's take a look at two key measurements - metrics - that show the numbers that matter: Operational metrics and missional metrics.
1. Operational Metrics
Operational Metrics - the numbers that help guide your operational decisions - are in many ways easier to measure and simpler to evaluate. Here are some examples of operational metrics:
Operational metrics are in many ways easier to measure and simpler to evaluate.
The value of digging below the surface of things and seeing beyond the ordinary-ness of attendance and giving numbers (operational metrics) can be a useful tool in enabling you to see where people are engaged, growing and learning to love Jesus more and more.
2. Missional Metrics
Numbers and ministry effectiveness have a more complicated relationship because spiritual growth is hard to observe directly. This brings us right to Missional Metrics – numbers that reflect how many in your church are fully engaged and growing. A few questions you could ask yourself to give insight into your missional metrics include:
Missional metrics are used to understand whether or not people are growing spiritually. This is, of course, hard (if not impossible) to measure. These numbers are trickier to collect and harder to evaluate. But they can give you invaluable information that can enable you to make better informed decisions about your ministries, how you engage people, and ways you can be more effective in multiplying disciples.
Missional metrics are used to understand whether or not people are growing spiritually.
Keeping track of numbers isn’t just for bean counters. If we can define what our goals are, we have the opportunity to evaluate our progress, the chance to see where we have succeeded, and the challenge to improve where we have failed. Multiplying disciples isn’t just an idea – it is a critical mission in which we’re engaged.
As leaders of ministries, it is critical that we have accurate information, that we don’t just have a feeling we’re growing, but know whether or not we are. And where exactly are we growing?