Is your church “visitor blind”? This happens when after a period everyone in the church becomes familiar with how things look and the way things are done. Like the squeaky door or finicky doorknob in your home, churches can also get used to things that no longer bother them, but appear quite visible to visitors. Amazingly, it only takes about three to four weeks for something that is broken or stained to become “normal” in the eyes of a congregation. This month I will speak about the role facilities play, and next month talk about the role people play in a church becoming visitor blind.
Visitors to your church come pre-wired to expect certain things from any public building. They shop in stores and malls, take their children to school or daycare, and go to concerts and movies. The same things they see there they expect to see when they come into your church. This has been studied extensively by businesses, and the consensus is you have about 5 minutes to make a good first impression. Your people may have gotten used to the stain on the carpet, the broken light fixture, or the dirty windows, but visitors notice, and it sends the wrong message. If a family with children is visiting, the two most important places to have clean, fresh, and inviting are the nearest bathroom to the entrance and the nursery. By the way, they have to be able to find the nursery and the nearest bathroom! Your people may know where everything is, but can a visitor find the sanctuary, bathrooms, classrooms, fellowship hall, and church offices without having to ask someone? Facility maps prominently displayed and directional signage throughout the building says “we care.” Don’t forget, proper signage also includes the parking lot and the grounds.
If you want to understand how your building communicates to visitors, ask your people to help you recruit a few of their friends that do not attend your church. Have them come on a time other than Sunday morning, with the church set up and lighted as it would be for a service. Have them “come to church,” try to find the bathroom, sanctuary, etc., look around, and afterward have a brief time of them sharing their impressions. Offer them a gift card or a meal for their efforts. Another option is to have someone use a video camera and film what it feels like to visit your church, speaking about what they see and perceive as they go. The results will be most enlightening!
Do you have a church health question? Mobilize wants to help your church get healthy. If you have a question about church health, growth, and vitality, send it to me at my email below. We want this space to inform and encourage church health, so let us know how we can help!
If your church wants help getting healthier, or is interested in the Natural Church Development process we use to assess and promote church health, you can contact Gary Diehl at Gary@brethrenchurch.org or 419-289-1708